My parents always said, “First impressions last a Lifetime” and boy were they correct. The more I work with websites for clients of multiple sectors there is one thing I continue to come across – “outdated websites”. When I come across these types of sites I can only think of one thing, Jeff Foxworthy’s 1993 “You Might be a Redneck” one liners. Typically when viewing these websites I think, “You Might Need a New Website…” Seriously, on average I experience websites that have not been updated in over 3 years. This is a BIG no-no if you are trying to take yourself, your brand, or your business to the next level. “Craig, How do I know if I need a new website?” I’m glad you asked: Let me give you a few reasons why “You Might Need a New Website”.
GOOGLE (seo) – Google and other search engines look for fresh content to index just as your website visitors’ look for fresh content on your website. Google is one of the most respected search engines in the world, so they tend to set the pace for other search engines. Updating to a new website and keeping your website content fresh gives your website higher rankings and better credibility. Many features can be added to your website to keep it fresh such as a new feed or blog. If Google can’t find your website, “You Might Need a New Website.”
OUT-DATED – I’m going to ask you a question, if I need to get in touch with you can I do so easily or can I only do so by calling the phone number that is listed on your website? Let me explain something, no one wants to pick up the phone every time they need to contact you. At minimum, you should have a simple contact form that your website visitors can complete in addition to your contact information including links to all of your social media profiles. If you don’t have this then guess what? “You Might Need a New Website”, Speaking of Social Media, guess what’s next on the list?
SOCIAL MEDIA – Let’s face it, we live in a world that is dominated by social media. Whether you like it or not this will not be changing anytime soon. Millions of websites are found everyday just by the integration of social media on your website. If your website is dwindling in era before responsive mobile design and social media integration, “You Might Need a New Website.”
MOBILE COMPATIBILITY – Adaptive and Responsive Design is huge when it comes to mobile devices. This design allows your website to adjust to the size of different mobile devices. In this day and age, when someone looks at your website over half are doing so from an mobile device. Being sure that your website visitors can access your website via mobile devices ensures that websites that are not compatible with these mobile devices tend to be slow and jumped and leaves the website visitors with a negative experience. If your website is not compatible with mobile devices, “You Might Need a New Website.”
CAN’T EDIT YOUR WEBSITE – A Content Management System (CMS) gives you the opportunity and ability to go in and update, change and add any content to your website. Most website users want the ability to update their website at their convenience and it becomes very annoying when they have to wait on their web designer to do it. Not to mention, the cost their web designer is going to charge just to change a picture or add/edit a few sentences. If you can’t edit your website yourself, “You Might Need a New Website.”
YOU CAN’T FIND YOUR WEB DESIGNER – This is a big one. Believe it or not, I come across website owner that do not know who their web masters are. It was a time when Mary, Tom, Dick and Harry designed our websites or your cousin and the kid down the street design them, but that time has passed. If you can’t find your web designer, “You Might Need a New Website.”
Website development and design technology are changing everyday all while the lifespan of a website is steadily decreasing. It is recommended that you update/change your website every 3-4 years. It is very important to keep in mind the experience you give your website visitors; this is the difference between valuable business and no business.
Please feel free to add your own, “You Might Need a Website” one liners to the list by commenting below.